Brand Storytelling

A website is a powerful opportunity to quickly convey your brand’s values and unique personality. Forget stock photos! This is your time to shine.

Let me help you share your story, so you can get on to building meaningful customer relationships.

 

Client: Sonder Mind + Body

When the twins who own this wellness center in downtown Greensboro decided to expand into holistic drink and cafe options, I was excited to be there. We knew it was important to show that everything is made using the most colorful, fresh, and natural ingredients available.

 

Client: New Balance + Fleet Feet

This national campaign featured two models and a variety of apparel, footwear, and accessory items.

 

Client: M’Coul’s Public House

Greensboro, NC—This Irish Pub is a local favorite. Scratch-made lucky-clover classics in one of downtown’s oldest buildings. In prepration for a national publication, we sought to tell the story of the 20+ year restauraunt and it’s famed menu.

 

Client: Hannah Levin/Heartfelt Wellbeing

Floyd, VA—Hannah Levin leads a variety of successful programs for those wanting to adopt Ayurvedic health practices. We wanted to be sure and include the five elements in our shoot. Water, Air, Earth, and Fire. These images have been used for her website, social media presence, retreat announcements, online education opportunities, and promotions.

 

Client: The Honest Carpenter

Greensboro, NC—When YouTube Influencer Ethan James of The Honest Carpenter decided to build a website for his new online course series, he knew who to call.

 

Client: Scent Workshop

Greensboro, NC—Curate your own fragrance at this candle wax, bath salt, personal scent perfumery.

 

Client: Sodexo

Greensboro, NC—In celebration of opening a new state-of-the-art student center with five restaurants, Sodexo wanted to photograph this much awaited feat. I spent the day at A&T University, one of the largest historically black colleges in the United States, capturing workers on the job and students enjoying their labor. The natural light in many of the spaces was as delicious as the savory food. Bright smiles all around.

 

Client: Sara Cunningham, Health Coach

Charlottesville, VA—Part nutrition and lifestyle coaching, part personal trainer, Sara Cunningham meets clients where they are, literally. We wanted to showcase images that were energetic but also conveyed a personal touch.

 

Client: Double Hung Historic Window Restoration

Greensboro, NC—Restoring historic windows is detailed and for many, mysterious. I was moved by how surprisingly skilled and beautiful each step of Double Hung’s detailed process can be. I also could see how many took deep pride in their work. I witnessed a trusting relationship the workers had with their boss. It was mutual. Each team member cared about the city as well, and the value in preserving it’s character and legacy. You just don’t find that level of care in a lot of places.

This collection of photos were among the ones used for Double Hung’s new website. The goal was to communicate the process, personality and culture of what happens when you employ this company to improve the quality of your home.


Client: Jennifer Downey, painter

Oakland, CA—Ms. Downey is a phenomenal painter inspired by the intricacies of environment and the relationship between humans, animals, aquatic life and climate change. Her studio is filled with decades of work. (That is, what hasn’t sold yet or is sitting in a museum or gallery.) She is constantly working and it seemed important to share with her patrons a glimpse of the woman and process behind the paint brush. www.jidowney.com